Triggertrap Updates

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    Update #26

    Mar 2 2015

    It’s the end of the road. We failed.


    Hello everyone,

    This is going to be the backer update that no Kickstarter project wants to send.

    Super short version

    We have a final working prototype, but it cost five times more to get to this point than we had planned for, and will cost three times more to manufacture per unit than we had hoped.
    The upshot of this is that we can’t afford to put Ada into production, and are refunding the remaining Kickstarter funds to our backers as a result.
    If you are a backer, please see “Refunds” at the bottom of this post – and you’ll receive an e-mail with additional instructions.
    Not at all short version

    When we checked in with you guys about five weeks ago, we were celebrating that we had finally completed the software for Ada. Exciting as that was, the subsequent five weeks have been a gauntlet of disappointment. As we were finally ready to place the order with the factory, we realised a few things; Most importantly, that the manufacturing phase of Triggertrap Ada was going to be way more expensive than we expected. In fact, by the time all was said and done, Ada was going to cost three times more to create than we had planned for when we kicked off the project.

    In itself, that’s bad enough, but we also spent a lot more money than we had hoped to get to this point. In fact, we spent over five times more on bringing Triggertrap Ada to market than we had budgeted for. Triggertrap’s CEO wrote more in depth about the impacts of how all of this happened earlier today, but the short version is that we can’t afford to put Triggertrap Ada into production. There isn’t enough money left from the Kickstarter project to begin the large-scale manufacturing.

    We tried to rescue the project by opening for additional pre-orders (but we achieved only 5% of the number of pre-orders we needed to go to production). We spoke to a small group of investors to raise the money for production, but that didn’t go as well as we hoped. Finally, we went to our bank to get a bridge loan for the project, but failed at that, too.

    No matter how we twist and turn our current situation, the future of Triggertrap Ada looks very bleak. What it basically boils down to is this: if we try to manufacture Triggertrap Ada, we will fail.

    If Triggertrap were a single-product company, we’d keep fighting to the bitter end with one of two possible outcomes: We’d either deliver Ada to our Kickstarter backers, or die trying. However, Triggertrap isn’t a one-trick pony. We have hundreds of thousands of customers who rely on our Triggertrap Mobile product around the world. If we try to get Ada shipped, there’s a very large probability that Triggertrap would go out of business. That would mean we wouldn’t just be letting you – our Kickstarter backers – down: It would also mean letting down all our existing customers. We thought about it long and hard, but we could only see one way out: We have to cancel Triggertrap Ada, and instead focus our attention on Triggertrap Mobile.

    We know this is disappointing. Making this call has been far from easy, but we don’t see any other way of doing this. That said, we’ve been in communication with Kickstarter, and we intend to do everything we can to do the right thing and clean up after ourselves as we draw a line under this project.

    We’re deeply sorry, ashamed, and heartbroken that we’ve failed to deliver.


    Team Triggertrap

    So, what happens now?

    We got quite far in delivering the product, and failed at the very last hurdle.

    We did promise that we would release our product as open source, and will do so as soon as we can – we’ll make the source code available on our Github repository in the next couple of weeks, and we’ll also make the PCB designs, schematics, and all the other things we’ve created along the way available as soon as we can.

    We are also going to create a ‘hall of fame’ of the people who backed our Kickstarter project. If you want to be included, please ensure you click on the link in the e-mail you received, and fill in the form.

    And then, there’s refunds.


    We will refund the remainder of the funds from our Kickstarter campaign to our backers. To date, we’ve spent around 80% of the funds we received, and have 20% of the money remaining.

    Breakdown of Kickstarter funds
    Breakdown of Kickstarter funds
    These remaining funds are what we are distributing back to our Kickstarter backers.

    Options for processing refunds

    We spoke to a couple of dozen of you over the past week to get your feedback. You know who you are – thank you so much for your candid feedback and help.

    We were surprised to hear that many of you didn’t see the point in getting a small amount of money back. The feedback we received varied: Some of you preferred we donate what’s left to charity, others wanted the refund to spend in the Triggertrap shop, and others again said something to the effect of “Keep it, I know you guys tried”.

    To that end, we will be e-mailing all of you individually (If you haven’t received an e-mail by the end of the day, please contact us on In that e-mail, we’ll give you a few options for how to get your refund. The options we are offering are:

    No refund – We weren’t going to include this as an option, but several of you were quite passionate about this. Whatever the reason, if you’re not bothered about a refund, pick this option.
    20% donated to charity – “I pledged so long ago that the money doesn’t really exist to me any more. Why don’t you give it to charity instead?” asked one of our backers. We thought about it, and decided it was an great idea; We’ve picked Photovoice as our charity partner. If you pick this option, we’ll donate the remaining 20% of your pledge to Photovoice, to help them with their mission of running worldwide projects that empower marginalised groups with a voice through photography.
    20% refund – If you pick this option, we’ll refund 20% of your pledge to you via Kickstarter’s refund option. It’s a manual process, and it may take up to 90 days before we process everybody’s refunds, but we’ll get through it, and endeavour to get you your money by the end of May.
    50% in store credit – Finally, if you would like to spend your money in the Triggertrap shop, we can offer you 50% of your pledge as shop credit.
    We are able to offer more as shop credit than as a cash refund, because we can ship you our products at cost price (to us, a 20% cash refund is about the same as a 50% store credit) and it is much easier logistically (i.e. it takes a lot less admin time) to issue store credit than process a manual refund.

    How to get in touch

    We know you’ve been really excited about getting your hands on Triggertrap Ada, and that this is terrible news to receive, and we appreciate that many of you may have questions. We’re ready to help at – if you could, please include your backer level in the e-mail, so it’s easier to look you up.

    Thank you, and our deepest apologies again.

    Update #25

    Jan 23 2015

    Software tweaks and hardware sneak peeks


    Hello again backers!

    A slightly belated happy new year to you all! We’ve got a few bits of good news to start 2015 with.

    While the factory prepare tooling plans and circuit board samples, we’ve had some time to improve the software. Our good friend Nick at Arachnid Labs has been hard at work, and mid-way through December sent us an updated software package which improved the battery life in Timelapse mode. After a fortnight of hearing a camera shutter every 15 minutes, we had the results; Nick’s improvements have taken us from a disappointing 40 hours, to over 400 hours on a pair of AAs. This opens up a lot of timelapse possibilities that weren’t there before, and we’re incredibly grateful to Nick for all his hard work.

    Ada taking on its new software via an ISP programmer. When it’s in your hands, software will be loaded over USB.
    Ada taking on its new software via an ISP programmer. When it’s in your hands, software will be loaded over USB.
    The next piece of good news is the Open Source side of things. We’ve had some incredibly useful feedback from backers who are coding wizards, and a recurring complaint was how tricky the code was to navigate around. We’ve had a ReadMe file put together for the code, which explains the purpose of each file, as well as explaining where certain values are stored within the code. Nick has also been hard at work here too, improving the way the project builds to allow for more platforms to easily get to grips with Ada’s code. As we move towards finalising the code, we’re hoping to get the software released before Ada reaches you, to allow for tinkering in anticipation of it’s arrival.

    The final piece of good news is a reliability improvement. Our manufacturers in China have spotted an area of slight stress on the circuit board assembly, and have quickly offered a solution which won’t impact on production time, and is likely to speed up assembly time. These little tweaks can make a big difference, and they’re experts in spotting these things before they become a problem.

    The unmodified area in question on one of our prototypes. This is where the sensors connect to Ada. You can also see a few areas of hand soldering to improve performance, which will be baked right on to the final PCB.
    The unmodified area in question on one of our prototypes. This is where the sensors connect to Ada. You can also see a few areas of hand soldering to improve performance, which will be baked right on to the final PCB.
    On another note, something that became very clear at the end of last year was how our communication with you – our awesome backers – was causing some frustrations. We have always tried to stay positive in our updates, and while we’ve been as infuriated by the delays as you, we did our best to keep the mood up in our Kickstarter posts, knowing that what we’re delivering is going to be the best high speed trigger out there. Haje – Triggertrap’s CEO – has written a 4500 word, full disclosure, warts-and-all piece about the good, the bad and the heroes of the Ada project in a piece called “Hardware is Hard” over on Medium.

    In the next update, we’ll be taking a closer look at the laser sensor (to round off that little series), as well as letting you guys know the latest manufacturing news.

    Rich, and all of Team Triggertrap

    Update #24

    Dec 16 2014

    Shipping Date Announcement!


    The news we’ve all been waiting for.

    Hello again backers,

    I know we posted an update very recently, but we’ve just had some updated information from our manufacturers, which means we can wonderfully, at long last, announce Triggertrap Ada’s final shipping date. That’s right, folks – it’s a fact: Triggertrap Ada will be shipping in May 2015.

    Naturally we’re doing all we can to get your Ada kit in your hands as quickly as we can, but we’re being extra cautious and allowing a bit of extra time in every step. We’ve been working incredibly hard to get Ada manufactured, and while it’s taken longer than we’d planned and hoped, we are finally more than satisfied with Ada and what it’s capable of. Every time we’ve tested Ada’s finalised hardware and software it’s impressed us with its speed and consistency – and we wouldn’t want you to feel anything less.

    And now for some photos.

    We’re keeping this update very short and sweet, but we thought we’d take this chance to show off a few of our favourite shots from Triggertrap Ada’s latest round of testing. We’re only scratching the surface of what’s possible with some pretty basic lighting techniques, so we can’t wait to see what you guys can produce!

    For these shots, we used two high-speed flash units – fast enough to get a sharper BB than we could with a normal speedlight. Using two units let us shoot at a lower ISO than normal, as well as allowing us to stop down the aperture for increased sharpness.

    We always practice with less valuable targets first – typically we shoot crayons or chalks, but for the majority of this shoot, we used candy canes. Once we knew where we expected the BB in the frame, we could place the target where we need to for the best shot. In this case, the BB slowed down far less than we thought after impact!

    This was a tricky one – we wanted to open up the aperture to get some bokeh on the glitter, but keeping focus as the baubles swayed was pretty tough! To get our timing right, we practiced with a target where the red bauble was set to be. The BB slowed down through the first two baubles, which is why the red one isn’t quite as smashed as we had hoped.

    This one was a surprise to all of us, as we expected at least some of the jelly to break off! Our favourite feature with this shot is the size of the tunnel left by the tiny BB – the hole is probably 5 times the width of the BB!

    For this shot, we got really close to try and emphasise the bokeh effect of the glitter coming towards the camera. This gave a nice of a 3D effect to the shot. This did have the disadvantage of losing a bit of light – as is typical with macro photography – so we also had to pull the flash units in closer to compensate.

    Update #23

    Dec 12 2014

    Progress continues!


    Hello, dear Backers!

    We’re really motoring along behind the scenes here, and we’re getting lots of good news in from the parties involved in making Ada happen! We’ve been taking great strides with our manufacturer to get all the processes locked down, and we’ve been talking to our cable manufacturer to kick off the production of the Interconnect and Mobile connection cables – in signature Triggertrap red, naturally. With all the pieces neatly slotting into place, all signs point to shipping and delivery in Spring 2015.

    We do need a bit of help from our backers though – we’ve a few backers who haven’t filled in their Backerkit surveys – so we’re extending the deadline until Monday 15th December. This is the last chance to get it sorted, as on Monday we’re taking the next big step in getting Ada produced; finalising the numbers to send over to the manufacturer. We can’t send the numbers unless we know exactly what people want, so please make sure your order is all up to date. To log in to Backerkit, please click here. If you’ve lost your BackerKit invite or are unable to log in, you can recover your log in by clicking here.

    With Christmas rapidly approaching, Team Triggertrap have been subjected to one too many Michael Bublé Christmas songs in the office, and so felt the need to spread festive cheer all over the studio floor. We left for the studio with two air guns, three high speed flashes, Ada, a sound sensor and a whole galaxy of baubles, smashers, glitters, crackers. Also a bag of sprouts, a pound of jelly, a case of mince pies and two dozen candy canes. You know, the usual.

    Smash! Bang! Wallop! What a bauble.
    Smash! Bang! Wallop! What a bauble.
    Speaking of the sound sensor, let’s take a closer look at what it’s all about, shall we? First things first: the sound sensor is fast. Really fast. We’ve been testing with an air rifle which fires at around 500fps – or 340mph if you prefer – and with Ada set with no delay the flash was firing before the pellet had even left the barrel. We fine tuned the delay to get it just right, and after a few microsecond adjustments, we found the sweet spot.

    Not quite… nearly… blast off!
    Not quite… nearly… blast off!
    The sound sensor sensitivity is controlled via a dial on the back of the unit, so you can get your threshold to the perfect point to trigger. We talk quite a bit when setting up shots as we adjust the subject, background and lighting; using the sensitivity adjustment we set up the sound sensor to only listen for loud noises – saving the flash from firing until we wanted it to.

    Ssssh! Can you hear something?
    Ssssh! Can you hear something?
    We’re also very pleased to now be in a position to open for pre-orders in the next few days, a great second chance for anyone who missed out on Kickstarter kits. If you know anyone who’d like to get their hands on one, point them here to sign up for our Ada newsletter. The pre-orders are for an Ada baseblock with all four sensors, and we’re going to offer them with a tasty discount off the retail price – so they need to get them while they’re hot!

    Finally, Christmas came early for Ada’s Project Manager, Rich – a devoted lover of all things Peli. Entrusted with our precious prototypes to transport around, Rich has gotten his hands on a dangerously orange Peli 1170. With the cables stashed behind the top foam – which is held up with Velcro – it’s the perfect carry case for Ada and a full set of sensors. Check it out:

    Subtlety isn’t really our strong point.
    Subtlety isn’t really our strong point.
    We’d like to thank our friends at Simulacra studio in London for once again allowing us to come in and make one heck of a mess! Top guys, and a great space too.

    We’ll be posting a Christmas update on the 23rd which will be full of info about production progress, and a deeper look at the laser sensor. We look forward to seeing you then!

    Update #22

    Nov 28 2014

    Backerkit lockdown approaching!


    Hello, dear backers!

    This is it then, we’re getting ready to enter production! Our manufacturers have Ada in their hands and are preparing to tool up, and while that work is underway we have a two week window for you guys to nail down exactly what you’d like to include in your kit. Will it be an extra laser sensor? A sneaky PIR sensor? Going to get shouty and need a sound sensor? Treat yourself – it’s nearly Christmas, after all. Login to Backerkit, and make sure your order is up to date.

    If you’re moving in the next few months, please make sure your address in Backerkit is somewhere your Ada kit will definitely reach you. The cut-off date for making changes to your address and add-ons is the 12th December (and that’s when we’ll be putting out our next update, too), so please remember to check and update your contact info today.

    Ada under an umbrella. Umbrellada.
    Ada under an umbrella. Umbrellada.
    Another big step has happened in the last fortnight, with the software for Ada having passed all of its testing. We’ve got one or two tricks up our sleeve for software improvements, but at this point any changes to software won’t impact delivery times, allowing us to get out our code microscope without fear of delaying Ada’s arrival into your hands.

    Rich, taking a rather elaborate selfie with every sensor active at once. We fear he needs to get out more.
    Rich, taking a rather elaborate selfie with every sensor active at once. We fear he needs to get out more.
    This update, we’re also going to have a little chat about our PIR sensor. PIR – which stands for Passive Infrared – is a motion based sensor, and a brilliant way of creating a wildlife camera trap. As the sensor relies on invisible infrared light, it’s perfect during night or day to capture photographs of animals in the wild, or as a sneaky trap at home to find out who is stealing the last Oreo (other delicious, dunkable cookies are available).

    Nothing gets past this guy.
    Nothing gets past this guy.
    The PIR sensor is a bit different to our other sensors, it doesn’t have an adjustment dial on the back, because it reacts to changes rather than working off an established baseline. This allows a scene to shift and change subtly, without causing the camera to fire endlessly – perfect for long duration camera traps. With a wide angle of view lens on the front, the PIR sensor is a great addition to any wildlife photographer’s toolkit.

    An uncomplicated piece of kit, the PIR sensor is incredibly useful.
    An uncomplicated piece of kit, the PIR sensor is incredibly useful.
    That’s it from us for this update, don’t forget to check your address and options in BackerKit, and we’ll be back on the 12th December with another update.

    Update #21

    Nov 15 2014

    Starting Production and a Closer Look at the Light Sensor


    Ada hardware: We’ve come a long way, baby
    Ada hardware: We’ve come a long way, baby
    Greetings dear backers!

    We’re super excited to be able to bring you another good news update.

    This week we’ve been working closely with the company who will be manufacturing Triggertrap Ada, and have agreed terms for them to begin the production phase of the project. We’ve finally (finally) taken delivery from the company developing Ada’s hardware and software, which means we’ve been able to send the manufacturing files out to China as well as a complete, working Ada kit. Now that the factory have a fully functional kit in their hands, we can at long last work towards establishing a firm shipping date for Kickstarter backers. We’ll be sure to let you know as soon we’ve nailed it down! We’re pretty pumped about this news, and we hope you are too.

    Now that we’re happy with the hardware – and with the software being tantalisingly close to completion – we can get to the business of creating Ada’s user manual. Don’t get us wrong, Triggertrap Ada is incredibly simple to use, but the sheer wealth of possibilities mean that the manual needs to go into some quite intense detail. Our Happiness Team (true experts in the field of making our customers deliriously happy) are frantically coming up with detailed walkthroughs, scenarios and setups for the manual – as well as planning a whole host of How-To videos focused on Ada. By the time Ada launches, there will be a huge pile of exciting, creative resources for you to dive into.

    We’ve signed off on the Triggertrap Ada hardware, which means we can start talking about it in a bit more detail. We’ve focused on Ada’s base block in a lot of our updates, so over the next few updates we’ll be taking a bit of a closer look at the sensors. First up: The light sensor!

    Our light sensor, sitting pretty
    Our light sensor, sitting pretty
    In short, the Light sensor is pretty fast. Lightning fast, in fact. We’ve been testing the sensor with 25-microsecond-long light pulses (compared to the average duration of a lightning strike of 30 microseconds, not including the time taken for the “feeler” strike to hit the ground first). With reaction times like this, the light sensor is not going to be caught short in the speed stakes – and there are all sorts of amazing opportunities to put this to use.

    The Ada light sensor is also tuneable, with a switch to optimise it for detecting changes in a dark or light environment, and a sensitivity adjustment on the back so you can find the exact threshold you need to trigger your camera. We’ve been finding this particularly useful in the studio, where we can leave Ada running with a sound sensor listening out to fire our flashes, but only triggering when Ada knows we’ve turned the lights off ready for some high speed action. This leaves us free to be loud (we’re always loud) when the light is on and we’re rearranging our lighting setup.

    In our next update we’ll give a bit more insight into our PIR sensor, and will hopefully have some more exciting updates back from the factory. See you then!

    Update #20

    Oct 31 2014

    Ada hardware: the nuts and bolts


    Hey everyone, us again!

    Things are moving at breakneck speed now, and we’re going to be putting out some regular posts to keep you in the loop as we near completion, so strap in for today’s update!

    After being embedded in the office of the company who developed the Ada software, we’re at the point where we’ve been able to kick on to the final sprint of software development. We’ve employed the Brainiest Brains we could find to massively improve the quality of the code and to extract the last, tasty drops of performance out of Ada. We’ll be running a few tests on the tweaked software, but from the feedback we’ve been given the early signs are very encouraging.

    The boot screen, showing off Ada’s terribly handsome logo
    The boot screen, showing off Ada’s terribly handsome logo
    We’ve been talking software an awful lot recently, but what about the nuts and bolts that make up Ada? Well, this week we received the final printed circuit board assemblies and plastics for the electronics and casings that we use for Ada’s base block and sensors. Adding the crystal to the laser sensor meant we had to make a few changes to the board, and it worked like a charm, putting us incredibly close to signing on the dotted line for Ada’s hardware. This represents a very big step towards getting Ada to you.

    Mmmmm, moulded Triggertrap logo.
    Mmmmm, moulded Triggertrap logo.
    All of which means we are fantastically close to the point of pressing the big, red “Make This” button. We’re in pretty advanced talks with the company who will making Ada for us and we’re finalising our choices for the accessories we need to complete all of our Kickstarter kit options. Once we’ve got all the pieces in place, we’ll pack up all the boxes and start the process of getting your kit in your hands!

    Setting up, getting ready to rock.
    Setting up, getting ready to rock.
    The bottom line, then, is that delivery for Triggertrap Ada is looking like being early 2015. As you’re no doubt aware, we’ve been beset by delays during development, but we have held firm to our refusal to ship a sub-par product. What we’re left with is something pretty darn special, and we can’t wait for you to try it out!

    Before we go: after our last backer update, we had some amazing feedback and help from the community. An extra-big thank you to Frode RG, Ital B, Mark U, Nick J, Brad B, Gaurav G, the team at Fove and the team at Samlabs for your help doing code reviews and giving advice on how to proceed with Ada’s software.

    Update #19

    Oct 17 2014

    Leaps, bounds, and ludicrously fast lasers!



    Greetings, dear backers!

    After a few recent updates full of let-downs, delays and apologies, it’s nice to be able to get in touch with you when we have some more positive news to share.

    As you may have gathered from recent updates, we’ve been growing very tired of the steady trickle of bad news emerging from the company responsible for Ada’s hardware and software development, and so have taken the step of embedding members of Triggertrap staff in their offices full-time in recent weeks. Our guys have been peering over their shoulders and making sure all the work gets done exactly as we want it and as quickly as possible. We’re throwing everything and everyone we have at the project right now, and the good news is we’re a huge leap closer to getting Triggertrap Ada out of the door than we were even a couple of weeks ago.

    Here’s what’s new:


    Hardware testing is progressing very nicely indeed. Our Head of Product, Rich, has whipped the bug-testing procedure into shape and we’re delighted to say that we haven’t found any new hardware issues – and it’s been a while since we could say that! We’ve added a whole series of improvements to the Ada base block’s power supply, as well as making some significant updates to the laser sensor. Upon testing, we felt that improvements could still be made to the triggering speed, and the revised laser sensor now includes a magic timing crystal which brings the reaction time down to the level we’re looking for. We’ve taken 40us off the reaction time we were getting with just this one change! This speed boost means you’ll have no trouble catching those bullets when you get your hands on Triggertrap Ada.

    How have we been testing our sensors, you might ask? Up until now we’ve mostly concerned ourselves with real-world testing, but we also wanted to get into the lab and find out just how hard the sensors could be pushed. This week our team armed themselves with oscilloscopes, high-powered LEDs and a wizard-like ability to tame SCIENCE ITSELF. This is the real nitty-gritty stuff – the sort of speed-record-smashing experiments that Rich, and Head of Photography Tom, love getting to grips with. Check out some of the images from our testing below:

    We’ve been promised final PCBs by the end of today, which means we’re so close to getting our hardware finalised we can almost taste it!


    Triggertrap Ada’s software has caused us the biggest headaches of any issue we’ve encountered on the whole project. The good news is that the majority of the outstanding bugs have been crushed this week, and the developers just have one or two more hurdles to leap. We’re enlisting some of the brainiest brains in the business to pore over the code and make sure we’re squeezing every last drop of potential out of it. As we’ve said a hundred times before, we want this to be the absolute fastest, most reliable and most usable bit of kit it can possibly be – and this final push is really going to help us get there.

    Get involved!

    One software setback we’re currently stuck with is that the Triggertrap Ada code is not yet suitable for use with the Arduino IDE, and it needs some further tidying up before it’s ready for open source software release. This is something we really want to happen, but as yet haven’t been able to crack. So we thought we’d throw the challenge open to the community. Are you an Arduino zen master? Would you relish the chance to get your teeth into some serious, SERIOUS code? If so, drop us a line at and we’ll talk!

    Update #18

    Oct 5 2014

    Keeping you in the loop…


    This brilliant shot was taken by Triggertrap’s Happiness Champion Stephen. Hurrah high-speed sound triggers!
    This brilliant shot was taken by Triggertrap’s Happiness Champion Stephen. Hurrah high-speed sound triggers!
    Hey everyone,

    I’m very aware that it’s over a month since we posted an update, and I’m not happy with that (please do let us know how often you prefer updates!)

    Very long story short: I was hoping to be able to get back to you all last week, but the agency who are in charge of our electronics design and software development for Ada missed a very important deadline on October 1st.

    Why was the deadline so important, you ask? Well, we were meant to have the final production PCBs in final prototype plastics with final software installed, ready to ship to our manufacturers for mass production. It was only an internal milestone for us, but it was an important one, and we’re very disappointed they missed it. I’m trying to get to the bottom of what is going on, and how this impacts our delivery timelines.

    I promise that we will have a more substantial update soon, and that we’ll start updating you guys more regularly.

    ~ Haje Jan Kamps
    CEO, Triggertrap

    PS: How often would you prefer Kickstarter updates? If you have an opinion, please let us know – and after you fill in the 2-question form, you’ll be able to see the results immediately. Great for lovers of pie charts and statistics.

    PPS: Thank you to all of you who came visiting our booth at Photokina, and especially to those of you who shouted at our camera – it was a lot of fun!

    Frank Doorhof seems a bit perturbed by his wife Annewiek and Triggertrap boss Haje shouting at the camera!
    Frank Doorhof seems a bit perturbed by his wife Annewiek and Triggertrap boss Haje shouting at the camera!
    Update #17 For backers only.

    Sep 3 2014

    Getting your dongle early & a statistics update


    Hey everyone!

    If you read our last backer update, you’ll have seen that we were running a survey. The survey is still open, and if you haven’t given us a reply yet, it’d be awesome if you could!

    For now, though, we had a couple of questions re: whether we could share some of the data we gathered…and we’d be delighted to!

    Sample size

    We have received 497 survey responses, which represents 25.2% of our backers.

    Operating Systems

    Just over half of our Kickstarter backers are on Windows. Two fifths use Mac, and the remaining few percentages are on Linux variants.

    Revenge of the Hardware Hackers

    We asked how many of you would be interested in editing Triggertrap Ada’s source code.

    About a sixth said they would like to get hacking on Ada’s source code once we release it on Github.

    We also asked about experience level:

    44% have never done any Arduino, and say they probably never will
    28% haven’t done much Arduino but are hoping to learn
    20% have dabbled a bit
    6% describe themselves as ‘pretty good at Arduino stuff’
    2% are professional hardware / embedded circuit hackers
    A question of triggering modes

    Obviously, our laser sensor is the most popular, followed by Sound, Light, and PIR. 79.68% plan to use Timelapse with Ada.

    Shipping out the Triggertrap Mobile Dongles early

    So, a few of you have asked whether we are able to ship out the Triggertrap Mobile Dongles early. The short answer is that, unfortunately, we can’t – there’s quite a lot of complicated logistics that go into shipping 2,000 items to our Kickstarter backers, and the more exceptions we make to the standard packages, the bigger the chance is that things will going wrong. In addition, shipping additional parcels effectively doubles our shipping costs, which we haven’t budgeted for, and wouldn’t be able to afford.

    However – we do know that quite a few of you are super keen to get started, and we had quite a few people asking us whether they could pay for the shipping to receive the dongles and cables early. We have an idea: order from our shop, and use WEHEARTKICKSTARTER as the discount code. This will give you a 15% discount on all of our products. If your Kickstarter backer level includes another dongle, you can give it to a friend when we ship – but at least you can get started early!

    If it’s just a standalone Dongle you’re after, you’ll need to wait a couple of weeks as we’re currently replenishing the warehouse of these, but our regular Triggertrap Mobile kits are ready and raring to go!

    A final reminder…

    If you haven’t yet, it would be incredibly helpful if you could please fill in the survey!

    Update #16

    Aug 29 2014

    More Ada testing means guns. Lots of guns.



    It’s been a little while since there’s been an update from us, but one thing is for sure: a lot has been going on behind the scenes.

    As you’ll remember from our last few updates, most of them have been around the theme of “We’re in the middle of testing”. True, but we’ve not really posted much about the results of our tests. Unfortunately, that’s because we’ve found a lot of issues throughout our test processes – and some of the things we discovered kept preventing us from completing our full set of tests.

    We know it’s a crying shame, and we’re really disappointed by how the delays have kept piling up, but we’re continuing on our mission to deliver an awesome camera and flash triggering product.

    The main challenge we keep running into is that the Triggertrap Ada is an incredibly complex piece of kit. To help us turn our dreams into reality, we brought in a team of external electronics and software people to help us deliver it, but if you’ve ever worked with external suppliers, you’ll know that things don’t always go to plan. Some of the solutions they came up with made sense if you’re an engineer – but not if you’re a photographer. The upshot of this is that we received versions of the Ada hardware that work well in a lab, but didn’t perform as well as we hoped when put through their paces in real-life photography situations by our testing squad. Their laser sensors have been fast, but not as fast as we had hoped. The timelapse mode runs a long time, but not the weeks and months we had hoped for. And, of course, every time we test a mode that we feel still needs work, it meant a whole load of extra work on software, revisions to the electronics or Ada’s Printed Circuit Boards (PCBs) and even slight modifications to the plastic enclosures.

    When will you get your Ada?

    As you may have inferred from the above, we’ve got a bit of bad news related to our shipping dates. So far, every time we thought we had the final software, a raft of new bugs and issues came to light, which meant that we had to keep bouncing it back to the software developers for further revisions. This means that we haven’t started the tooling of the plastics or the building of the PCBs yet. This, in turn, means that we are pretty seriously behind schedule for our re-estimated October delivery.

    At the moment, our best estimate is that the software will take another 3-4 weeks, followed by the build of the final production prototypes, ordering the components and manufacturing the PCBs, assembly, testing, and finally shipping. If everything goes perfectly to plan from today onwards, we’re estimating that we’ll start shipping in mid-December, and that we’d be able to get you your Triggertrap Ada by the end of the year.

    Outstanding challenges

    The good news is that we finally feel that the end is in sight – but we still have a few challenges left outstanding.

    The most important one by far is that when running in timelapse mode, battery life is currently less than a week. As we mentioned in the Kickstarter project from the beginning, we were hoping to be able to deliver battery life that lasts several months. We are pretty disappointed, but we’re working with the development agency to find a solution.

    The other challenge we have is around the laser sensor. It is fast – incredibly fast, in fact, as you’ll be able to see from some of our test results below – it triggers in under half a millisecond. Having said that, we were hoping to be able to get it to be even faster, and we’re working with the software and hardware contractors to increase the speed further.

    Software-wise, one of the challenges our developers ran into very early was that for the advanced UI stuff and for the extreme speeds we’re aiming for, the Arduino IDE (Integrated Development Environment) didn’t quite cut the mustard. In their words: “Arduino is great for making LEDs blink and reading temperature sensors” – but the challenge we’re facing is that we’re doing microsecond precision stuff, and the debugging powers of the Arduino IDE simply wasn’t up to the job. To deal with that, they decided to develop using a more advanced IDE instead. The upshot of this is that it’s a lot more difficult to update and hack the Triggertrap Ada software than we would like. Keeping the Ada software open source is very important to us, and we’ll do our best to keep it easy to download (via GitHub), edit, and upload to your Triggertrap Ada – should you want to do such a thing.

    Another software issue is that, we write this, it’s not currently possible to update the Triggertrap Ada software on a Mac computer without installing Parallels / Windows. Obviously, that’s not a workable solution (for one thing, the Triggertrap office is 100% Mac, so we’re not even able to update the software ourselves at the moment), so we’re working on coming up with a reliable way to update the software, along with a good step-by-step guide.

    There’s a load of niggly little issues too. For example, Ada will currently turn on when you press any of its buttons. As photographers, we love being able to toss equipment in our photo bags without worrying that it will switch on accidentally – a problem we’re noticing with our current devices. These are small but not insignificant issues, and we’re slowly but surely chugging our way through all of them.

    We need some info from you!

    So, as you can see, we have something of a laundry list of issues still to iron out with Triggertrap Ada before full production can begin. Many of these can be solved very quickly, and others can be disregarded altogether if we decide that they’re not such big issues after all. And this is where you come in.

    We want Triggertrap Ada to be the best tool it can be – and part of making that happen is not wasting time and energy on features our users don’t want and won’t use. Therefore, it would be incredibly helpful to us if you could fill out this super-quick survey with some extra details about your habits, and what you’re looking for in a photography accessory. It should take you less than a minute, but will be really helpful in helping us wrap up development and decide which of Triggertrap Ada’s current challenges we should deal with first.

    And now, on to the good news:

    (Some of…) the test results are in!

    It’s been a long time coming, but last week we finally were able to spend a full day in the photo studio, testing what we hope is the final version of the electronics and plastics, and a near-final version of the Ada software.

    We spent our time in a darkened room, armed to the teeth (well, we had an air rifle, which is about as heavily armed as we dare be in the UK), testing Triggertrap Ada for speed and real-world high speed photography fun.

    We could rave excitedly about how happy we are with the results, but instead, we’ll let the pictures do the talking!

    Tom’s shooting gallery, ready for some hardcore Ada testing.
    Tom’s shooting gallery, ready for some hardcore Ada testing.
    First lesson: Yeah, it’s pretty fast.
    First lesson: Yeah, it’s pretty fast.
    So we wondered – how precise can we tune the triggering point? Can we tune it to the exact delay we need – the magical combination of microseconds from triggering until seeing the pellet comes out of the gun’s barrel?

    Yep, it turns out we can! We used a bit of trial and error, and were able to dial in the precise delay needed to capture the pellet as it’s right at the end of the barrel.
    Yep, it turns out we can! We used a bit of trial and error, and were able to dial in the precise delay needed to capture the pellet as it’s right at the end of the barrel.
    Occasionally we let it actually hit the playing card, too. (Hey, we’re photographers, not marksmen!)
    Occasionally we let it actually hit the playing card, too. (Hey, we’re photographers, not marksmen!)
    …and the lollipop.
    …and the lollipop.
    What’s more, we’ve got a brand new video for you to check out!

    Building an awesome GUI and making it user friendly

    One thing we’re really proud of is how easy Triggertrap Ada is to use: The very first prototypes we had (the ones you can see in the Kickstarter video) were great, but you needed an engineering degree and a 20-page manual to figure out how to program the various modes.

    We’ve managed to come up with a graphical user interface that adds a layer of usability on top of the incredible power of Ada – which means it’s easy to use even if you’re like us, and loathe having to open a manual to figure out how it all hangs together.

    Take a look:

    Creating the most awesome instruction guides known to man: Triggertrap How To

    You may have noticed in recent weeks that we’ve now launched our brand new photography tutorial site Triggertrap How To. We’re really excited about it, as it gives us a chance to introduce photographers of all skill levels to some really creative and innovative photography techniques that they might not have tried before – and all in fully-detailed video and step-by-step guides.

    So, how does this relate to Triggertrap Ada? As it grows, Triggertrap How To is set to become the ultimate manual for Ada. We’re going to be showing off everything you’ll be able to do with your kit; from extreme high-speed projects to camera trap setups and complex rigs with multiple sensors… And of course, the very basics, so everyone can make the most of their Triggertrap Ada!

    Head over to the site now and you’ll see our team getting down and dirty with a whole host of techniques using Triggertrap Mobile. But is there anything you’d like to see them show off for Triggertrap Ada? Maybe you’ve got an idea for your own tutorial you’d like the world to see? Drop us a line on and let us know!

    New Triggertrap Mobile Dongles for Backers

    The Platinum, Early-Bird and Top Level backers among you will no doubt remember that one of our bestselling Triggertrap Mobile Dongle v2s was to be included with your Ada kit as part of your backer reward. In the time since we ran the campaign, we’ve launched the latest and greatest version of the Dongle which allows you to trigger your camera from your smartphone: The Triggertrap Mobile Dongle v3 (clever name, huh?).

    It’s more compact, more reliable, and is compatible with more smart devices than ever before. It’s even shaped like a Triggertrap Ada (we like to think of it as its baby sister), and best of all: If your backer level includes a dongle – you’re getting one!

    That’s right, we’ll be throwing in a brand new version of the Dongle with each Platinum, Early-Bird and Top Level kit – plus anyone who added a Triggertrap Mobile Dongle via Backerkit will be getting the new version too! Hurrah!

    Out with the old.
    Out with the old.
    And speaking of Backerkit, do remember that you can still add Triggertrap accessories to your order right up until we ship, just by logging in with your email address. We’ve made sure that all our latest accessories are available to add for Kickstarter backers, including our brand new smartphone-gripping accessory, Triggertrap Phonetrap, at a special backers-only price. You can also make changes to your shipping address and any other personal details you need to update while you’re there.

    And one more thing…

    Please, if you have a second, do fill in our survey, it will be hugely beneficial in helping us prioritise our outstanding issues.

    Minty freshness goes KAPOW!
    Minty freshness goes KAPOW!
    Stay tuned for more news as soon as we have it…

    Update #15

    Jul 12 2014

    Ada testing continues: Shots fired!



    Greetings, dear backers!

    The testing continues apace, and this time, we’ve brought out the heavy artillery. Well, CO2-powered air pistols, which is about as good as it gets here in the UK!

    A propos testing, we’ve found a huge amount of bugs (oh dear!) and squashed most of them (woohoo!) though we do still have a bit more work to do before we’re totally happy with things. Still, progress is a fine thing; the hardware is finalised now, and the software is making great progress.

    In the meantime, we thought it was about time to show you just a few of the cool photos we’ve shot with Ada in the name of testing. Remember when we promised you there would be firearms?

    This was the first time that we’d tried (literally) shooting and capturing the results with Triggertrap Ada, and suffice to say we’re pretty impressed! Our first attempts at shooting a light bulb used the sound sensor. We fine tuned the delay so that the pellet had plenty of time to totally obliterate the light bulb (when we could hit it in the pitch dark room, that is!)

    Next, we set about capturing the pellet flying from the barrel of the gun. The sound sensor wasn’t the ideal choice for this particular shot, so we switched out to the laser sensor.

    The blur on the pellet is down to the flash duration on the flashes we were using. Even though it only blinks at around 1/40,000th of a second, it’s still not quite fast enough to freeze a pellet. If only we had access to some super-short-duration flashes – maybe next time!

    Once we’d managed that, we decided to see if we could catch a pellet right in the middle of a light bulb, before it tore through the other side. One side issue was that by now we had run out of stands – so our fearless leader, Haje, decided to give the testing team a hand (quite literally) and hold the bulb aloft while firing the pellet gun. Haje is an Officially Certified Maniac™, so please don’t try this at home!

    As you can see, using Ada has let us get some amazing photos that would have been impossible to do by hand! Setting everything up, while it might look complicated, is really simple. There’s a bit of trial and error involved but there’s nothing too challenging, particularly as the user interface makes it really clear what you’re setting in terms of delays and so on.

    And with that, we’re off to pick Haje up from the hospital. (Just kidding – he can take a taxi).

    Update #14

    Jun 24 2014

    We’re going all GUI!



    Just a quick update for you today, dear backers, but we simply had to show you these photos of Triggertrap Ada in action – running its brand-new user interface!

    Eagle-eyed Ada-watchers will notice that our software UI has come on leaps and bounds since our earliest functioning prototypes. Finding space to fit all the crazy exciting things that Ada can do on such a small screen and with a limited number of controls has been a significant challenge for our developers, and given that photographers will be using the kit in all sorts of conditions, clarity is an absolute must.

    Therefore, simple menu items which allowed our testing team to turn sensors on and off and run various modes have now been replaced by these rather handsome, custom-designed graphics that will make using Triggertrap Ada clearer, faster and much more enjoyable to use.

    We still have a few more tweaks to make, such as accounting for Ada’s new modes in their entirety and replacing the font, but right now it’s miles ahead of any prototype you’ll have seen in previous updates – and it’s put a big grin on the youthful face of Head of Photography and Chief Ada Tester Tom!

    Update #13

    May 31 2014

    A quick update on shipping dates…


    Greetings, dear backers!

    Ada on tour for testing! This time she’s in Barcelona… ¡Qué hermosa!
    Ada on tour for testing! This time she’s in Barcelona… ¡Qué hermosa!
    We’re back with another update from the coal face of hardware production. Triggertrap Ada is now taking up more and more of our time as a team – with everyone from Team Happiness to Team Photography and Team Operations mucking in to help us get closer and closer to our shipping date.

    And the shipping date is the first thing we’d like to chat with you about…

    When is Ada shipping?

    Unsurprisingly, “When is Ada shipping?” is the number one question we get from our backers. Frankly, it’s a question we’ve so far struggled to answer accurately for a variety of reasons. When we launched the campaign to fund Triggertrap Ada, we estimated May 2014 as our shipping date based on assumptions and “best guesses” about how long the kit would take to develop. We had our designers in place for both the electronics and the injection moulded enclosures, but the hardware and – crucially – the software wasn’t finished yet.

    As you’re aware, and as we’ve noted in previous updates, this development process has taken longer than we hoped, or had even feared – meaning that we’re clearly not going to be able to ship Triggertrap Ada in May 2014.

    Why the delay?

    A number of things have taken longer to resolve than we thought they would. One of the biggest changes we had to make early in Ada’s development (Between our Kickstarter prototype and continuing the work on the development), was that we needed to switch to the new microprocessor we mentioned in previous updates. While this gave us more memory to work with, changing it had a knock-on effect on both the electronics and software work we had already started.

    The challenges we faced with the microprocessor also caused challenges when it came to designing the Ada GUI. While we now had more memory, it turns out that adding a good, consumer-friendly user interface to a chip with very limited program memory was more difficult than our intrepid team of engineers had bargained for. We’re happy to report that our GUI is very nearly ready, however – and we should be able to show it off to you very soon.

    Beyond the GUI, we have also run up against some issues found during testing our prototypes. For example, we weren’t happy with the connection between the base block and the sensors. It worked, but we feared it wouldn’t be as durable as we wanted it to be, so we re-designed the connector (You may have spotted that the new connecter is wider than the one seen on the main Kickstarter page).

    In addition, we were under-impressed by the performance of the laser sensor, so we’ve had to go back and make some tweaks at a hardware level. Issues like these have meant necessary revisions to both the PCBs, the casings, and the software. Crafting the software in general has proved to be a way bigger task than we planned for. Getting all of the different modes we want you guys to be able to play with on board and working correctly has taken way longer than any of us wanted. It’s not ideal – but we’re getting there.

    So, when is Ada shipping?

    As of today, we’re expecting to ship Triggertrap Ada to Kickstarter backers in October. Admittedly, this sounds like a long delay from our original estimated ship date. The truth is that it we might have been able to stick to our estimated shipping date, but Ada would be nowhere near the awesome bit of camera-triggering kit that we want it to be. We hope you agree and will forgive us the delay; Our thinking – as always – is that we would much rather ship a brilliant product late than a disappointing product on time, and we hope you agree.

    The good news is that we now have fully-functional prototypes and are in the midst of seeing what they can do in the real world. We’re also very close to choosing our manufacturing partners and are moving forward with getting production started – something we’re massively excited about.

    Thanks for bearing with us!

    Announcing delays is something no one running a Kickstarter project likes to have to do – but it does happen, and we’re really sorry to have to do it with Triggertrap Ada.

    Given that Triggertrap have shipped tens of thousands of devices to more than 150 countries, we thought we’d be better at estimating how long it would take to take a new product from Kickstarter to mass production, but it seems we’re not as good as we’d hoped. Triggertrap Ada is a big product for us and is that much more complicated than anything we have done before – so it remains for us to say how hugely grateful we are for your continued understanding and support as we work towards making Triggertrap Ada a reality.

    Ada (and Barcelona) by night. How terribly pretty.
    Ada (and Barcelona) by night. How terribly pretty.
    Update #12

    Apr 25 2014

    Let the testing begin!


    Greetings, backers! This update is brought to you by our Head of Photography, Thomas, the man we’ve tasked with breaking new photographic boundaries with Triggertrap Ada (and a few prototypes in the process).

    Here’s Thomas, seen throwing a dart at a balloon in our Kickstarter video. We think he quite likes his job on days like these…
    Here’s Thomas, seen throwing a dart at a balloon in our Kickstarter video. We think he quite likes his job on days like these…
    Over to you, Thomas:

    Since the last update we’ve taken delivery of our stunning vac-cast production prototypes, and now it’s my job to test them to destruction.

    Over the next few weeks, we’re going to be putting the kit through its paces, as I work through a 15-page testing guide!

    This mammoth guide contains a plethora of different tests, from testing the software and UI, to seeing how well the hardware stands up to being left in a freezer for a few hours. Unfortunately, this does mean some very boring tests, such as testing how the jacks and connections hold up against being plugged and unplugged repeatedly, but equally there will be some pretty fun (i.e. destructive) tests to do – like seeing how the housing fares when dropped onto a range of surfaces from a range of heights.

    However, before I begin torturing the kit too much, it seemed only fair to take the kit out and about for its first breath of fresh air to see how it coped out of the studio. Of course, we also wanted the opportunity to take some photos of the latest prototypes.

    As we mentioned, we’re in the middle of a load of intensive testing, and we’ll be sharing more of the images from our testing as soon as we can, but for now, we just wanted to show a quick video of all the sensors working!

    Throughout testing, we’re going to be trying to get some awesome photos of Ada in action. If there is something particular you’d like to see us try out then be sure to let us know in the comments!

    Update #11

    Apr 5 2014

    Great news: Additional camera support!


    I know that we’re usually trying to send out updates around monthly to keep the number of e-mails down… But we’ve got some fantastic news that we just had to share with you! Specifically, we are adding 3 brand new camera connection cables to the line-up, in time for Triggertrap Ada shipping.

    That means that if you take photos with certain Sony cameras (like the Sony A7r), Samsung NX-series cameras, or Panasonic cameras, chances of Triggertrap supporting your camera hase drastically gone up. You can double-check whether we support your new camera in the usual place. For now, the selector will tell you that the cable is out of stock, but you’ll be able to select it to be included with your Triggertrap Ada order in Backerkit.

    So, if you are considering (or actually buying) one of these cameras, please do log in to BackerKit and update your camera preferences.

    In other news…

    We have the first working production prototypes of Triggertrap Ada… As demoed below, by our CTO Matt’s daughter, Ada:

    Ada and Ada. Or should that be Ada Squared?
    Ada and Ada. Or should that be Ada Squared?
    Our Head of Photography Tom is going to start putting the production prototype through its paces from next week (Spoiler alert: Expect some video updates from us in the next week or so, showing off the final version of Triggertrap Ada in action!)

    What’s next?

    Well, Matt and Mat are currently on their way to the airport, where they will board a plane to Shenzhen, to meet with our factory and finalise the last bits and pieces surrounding the production process.

    Whilst that is happening, the software team is hard at work finalising the functional firmware that will be powering Triggertrap Ada. In parallel, we have a hot-shot team of UI designers working on the user interface, to ensure that Ada is as easy to use as possible.

    After that, we’re going through a final round of speed and usability optimisations, and then, ladies and gents, we are ready to press the “START MANUFACTURING” button.

    What about the delivery date?

    We’ve had a couple of curveballs along the way, but nothing particularly worrying so far. One of the things we’ve had to do, is that we needed change from one microprocessor to another (it turned out that our first microprocessor didn’t have enough RAM, and when we swapped it, we had to do some electronics work to facilitate the new MCU, which also had an effect on some of the software work).

    We’re running a few weeks behind schedule at the moment, and the current plan has us expecting to start shipping in June. Matt and Mat going to China will help us get the full time plan nailed down for the manufacturing process, and as soon as we have some a more precise estimates from the manufacturers. Sorry about the delay, but we’ll definitely keep you all posted as soon as we have the full details!

    I have an idea for an additional sensor!

    Brilliant! That’s what we were hoping would happen! We are collecting all the ideas from you, so if you can think of a particularly epic sensor that we should add to Ada, please do let us know, either in our forums, or by dropping us an e-mail on!

    Update #10

    Mar 28 2014

    Asia, here we come!


    A lovely long-exposure HDR by Triggertrap user RoyzNL, via Flickr
    A lovely long-exposure HDR by Triggertrap user RoyzNL, via Flickr
    A quick update for you, dear backers, amid the giddy panic of booking flights, arranging visas and packing bags and bags full of camera equipment. That’s right, it’s reached the point in project Ada for our team to jet off to China to meet the manufacturing, assembling and distribution partners we need to get Ada in your hands as soon as possible.

    We’re going to be taking a tour of our likely injection moulding plant, as well as taking the opportunity to appoint a final manufacturer for the PCBs innards for the base block and all four launch sensors. We’ll also be meeting with our main distribution warehouse chaps in Hong Kong. We’ve worked with them for a while on our Triggertrap Mobile products, and we’ll be discussing their plans to help us ship you your Ada kit, wherever you are in the world.

    There’s nothing like seeing the actual factory where your product will be made. It’s important for us to get a feel for the place and the plan is to leave China happy that everything will go ahead as smoothly as possible. We don’t want any of you guys to be even slightly disappointed when you first open the box, so getting quality control right is a crucial point when spending our backers’ money sensibly. Expect lots of cool photographs when we return in a couple of weeks!

    We’re also very excited to announce that we’ll be exhibiting at the first ever Shenzhen Maker Faire on April 6th and 7th. We’ll be on the UK stand doing our usual screaming and shouting thing, generally showing off and making a brilliant nuisance of ourselves. What fun it’ll be! If any of our backers happen to be attending, please do stop by and say hello!

    Finally, here are some pictures of the handsome enclosures we’ll be using for our extensive real-world testing, which will begin in earnest in the next week, fresh from vac casting. Aren’t they pretty?!

    Update #9

    Mar 1 2014

    It’s prototyping party time!



    Greetings, dear backers!

    You’ll be pleased to know that the reason for our slightly extended silence hasn’t been because we’ve been sitting around stroking our luxurious beards and trying desperately to beat Candy Crush Saga – goodness no! We’ve been hard at work getting everything ready to put Triggertrap Ada into production – and we’ve got some really exciting progress to show off to you today.


    One of the main things we’ve been beavering away at has been designing, redesigning, tweaking, approving and producing the Triggertrap Ada prototypes ready for the crucial “real world” testing phase. As we’ve mentioned before, testing will be handled mainly by Thomas, our Head of Photography, (yes, this guy) but will also involve some pretty extreme field testing by a specially selected team of Triggertrap VIP photographers. We’re already excited to see the results of these tests (and will need all the feedback we can get before we start the final production phase) – so getting our prototype Ada kits made has been our top priority this month.

    And, lo and behold, this very afternoon our CTO Matt Kane strode into Amalgam Models in Bristol to watch them applying the finish to our fancy new mould masters! Don’t believe us? Wrap your looking gear around this seriously hardcore footage:

    Thrillingly, the finished prototypes will come off the production line in the next few days – expect to see these in action in the next update!


    You can’t launch a new product without its own set of logos to set us apart from the crowd and give Triggertrap its own identity. Triggertrap Mobile has its own distinct brand that our users love – so today we’re pleased to announce the logo that you’ll be seeing everywhere Triggertrap Ada rears its head from now on:

    Needless to say, we really like it (and mad props go out to our long-time graphic designers Flowbox for knocking it together) – but of course we’d love to hear your feedback.

    Sensor Icons

    You may have noticed that Triggertrap Ada’s launch sensors look pretty similar from a distance. This is nice, as far as them all looking part of the same “team”, but if you’re reaching for a sensor to snap onto the top of your base block for a quick shot, you don’t want to grab the wrong one by mistake. This is why we decided that each sensor should have its own branding, so that when you want to grab a laser sensor to add to your stack, a laser sensor is what you get. Of course Triggertrap Ada isn’t just one “thing” – so we thought it would make sense for every element of the kit to have its own identity.

    And here we are – proudly presenting four icons to represent our four launch sensors! From left to right (although we hope you can guess this): Sound Sensor, Light Sensor, Passive Infrared Sensor, Laser Sensor. Pretty sexy, huh?

    Next steps…

    If we’re being honest, we’re far more excited about the next backer update than this one. By the time you read that one, this update will seem positively dull by comparison.

    This is because our real-world testing with the prototypes will have begun in earnest and we’ll have used Triggertrap Ada to do some really crazy stuff, in an attempt to see just how fast it can go and how hard it is to break!

    Production-wise, we’re finalising our search for a factory in China to manufacture our PCBs. Luckily, given our hardware production experience with Triggertrap Mobile, we have some really good contacts in this area. We’re also going to be sourcing the accessories that we’ll be shipping with the higher-level kits; including mini tripods, sensor interconnect cables and those super-handy stretch goal lanyards!

    See you in a couple of weeks, folks!

    Wait, what was that about accessories?!

    If you didn’t back us at a high enough level to get all our fancy accessories thrown in, it’s still not too late to add them to your order. Just head to BackerKit and log in with the details you used when answering the backer survey and you can make any changes you need. This includes shipping address details if you’ve moved house or will be doing so before we ship.

    Update #8

    Jan 16 2014

    Happy New Year!



    Happy new year, dear backers! We hope you all had a wonderfully relaxing holiday season – we certainly did; but now we’re back in the saddle and ready for some serious hard work. We’ve got several sacks of your hard-earned money sitting in the corner of our office in used, non-sequential £20 and £10 bills. The next step is to give all that money to our factory to turn into the world’s finest triggering kit!

    2014 is upon us, which means but one thing – Triggertrap Ada is about to get all kinds of real. Hold on tight, folks.

    Where we’re at…

    At the moment we’re spending most of our time putting the finishing touches to the designs for Triggertrap Ada and its sensors – both inside and out. In fact, we’re expecting to finalise the design for the PCB and the enclosure THIS VERY WEEK. We hope you’re excited – and if not, take a look at these super sexy shots of the latest version of the Triggertrap Ada PCB:

    Warning: don’t stare at this for too long…
    Warning: don’t stare at this for too long…
    And the enclosure:

    Complete with comments from our designer – he knows a thing or two.
    Complete with comments from our designer – he knows a thing or two.
    I think you’ll agree that we’ve come a long way since our earliest designs:

    We’ve also settled on a fancy new microcontroller for the Ada base block: the evocatively-named Atmel ATXmega128A3U. This will give us (and you) much more memory than we had initially planned for, meaning that we’ll be able to give each kit more exciting functionality, more programmable memory and even more scope to be hacked. Basically, with this micro, our combined imaginations are the new limit!

    Delving into the realm of the non-physical, we’re now very close to making Triggertrap Ada’s software feature-complete – that is, making it work – but we’re also talking to specialist UI designers to make using your new device super-easy and a lot of fun.

    Next steps…

    As we’ve hinted at above, in the coming weeks we’ll be signing off on all the physical design work, and the best thing about that is that we can then go ahead and have our real life, actual proper final prototypes made! These will then be handed to two dozen men and women, stout and true, who will go forth into the wild armed only with the fastest camera trigger on the planet with one mission: Set up crazy scenarios, take crazy-awesome photos and real-world test Triggertrap Ada to destruction and beyond.

    Our new Head of Photography will also be putting his own prototype through its paces – and man does he have some bonkers ideas. We can’t spill the beans too much yet, but here’s one word for you: firearms. Yikes.

    You’ll hear a lot more in our next update, friendly backers. Until then, stay cool (we know you will).

    A polite reminder…

    By now you should all have received an email from us with a link to our BackerKit survey. Most of you have filled it in – providing your shipping details and exactly what you’d like us to include in your kits – but there are a few stragglers. We’d hate to miss anyone out, so if you have an email from us loitering around your inbox, this would be a good time to get it filled out. It only takes a couple of minutes, we promise!

    If you don’t think you’ve received an email, or you think you might have deleted it and need it re-sent drop us a line at and we’ll get our team investigating.

    Finally, remember that you’ll still have a chance to update your BackerKit details in the weeks before we ship, just in case your camera, shipping details, or anything else changes. It would be great to get as much information as we can, though – it really helps us nail the manufacturing planning!

    Update #7

    Dec 16 2013

    A Change of Name


    Few said it more eloquently than that spear-shaking gentleman who opined “What’s in a name? That which we call a rose by any other name would smell as sweet!”

    Violets are blue, and roses are… part of the problem.

    We live in a mysterious world.

    We had a very polite but ultimately rather threatening letter from APMWSNBN (A Photography Manufacturer Who Shall Not Be Named). It turns out that they took grave offense at the name we had picked out for our shiny new Triggertrap product, stating that they own all rights to part of the name we had picked, in names of all photography products, everywhere.

    Imagine, if you will, a long rant here about the Trademark system, which enables a company to trademark the 309th most common word in the English language. The word in question is is slightly more common than “list”, and slightly less common than “ever”. (As a cunning linguistical aside, the list of most common words is fascinating)

    Personally, I don’t think they have a case, but unfortunately my personal opinion counts little in matters such as these, and the company in question are much bigger and deeper-pocketed than we are. To confirm my opinion, Triggertrap would have to hire an army of lawyers and spend a fortune. So we were faced with a choice: 1) Do we stick to our guns and invest a lot of your Kickstarter-raised money into an expensive legal battle, or 2) do we go to the nearest pub to brainstorm a new name for our product?

    You’ll (probably) be glad to know that instead of investing £50k in lawyers, we selected option 2, invested £50 in creativity lubrication (beer) and chose the latter. You’ll also be glad to know that my idea of calling it the ‘ModularFluxModuleClicker’ was rejected. We also rejected using the Norwegian phrase for “full speed subject”, as that would be “Full Fart Fag”. No, seriously.

    A Post-It™ powered brainstorm
    A Post-It™ powered brainstorm
    The new name for this product is Triggertrap Ada.

    The name change means that we’ll gradually be removing all references to the old name from our site and from this Kickstarter page – but rest assured, ‘Triggertrap Ada’ is merely a change of name – the product is every bit as awesome as it ever was.

    Why Ada?

    We’re glad you asked!

    We spent a long time trying to think of the perfect replacement name (and goodness knows we considered a few – check out the ocean of post-its) – but in the end settled on something that meant a lot to us in different ways.

    Ada is a name with a great pedigree. Many of you will be familiar with Ada Lovelace, the 19th century mathematician widely regarded as the world’s first computer programmer. What better way to pay tribute to one of our code-conjuring ancestors than by naming the next generation of Triggertrap hardware after her?!

    Speaking of the “next generation”, there’s another reason why we thought Ada would be a good fit for us. It’s also the name of our CTO’s lovely two-year-old daughter; seen below being her utterly charming and not-at-all scary little self:

    We hope you like the new name – just bear in mind that if you don’t, we’ll set Ada on you!

    The Backer Survey & what we need from you

    We’ve received the money from Kickstarter (and, in case you wondered, we did do a happy dance when a quarter of a million pounds showed up in our account), which means that we can start phase two of our plan to revolutionise high-speed photography triggering: Getting your details!

    We have teamed up with the amazing BackerKit, who are going to help us with this part of the journey. You’ll get a message from them asking to fill in your details – your shipping address, the camera cables you need and so on.

    In addition to asking you all the obvious questions, this is when you’ll be able to place your orders for additional cables and sensors.

    We’re still on course for a shipping date of May 2014 (if that changes, we’ll keep you posted, of course), but if you think you may move house between now and then, don’t worry! You’ll receive a login that enables you to keep your address up to date, and we’ll be sure to email you again before we start shipping, so you can do a final check to make sure there are no delays in getting you your shiny new Triggertrap Ada kit! (Getting used to the name already, aren’t you?!)

    What have we been up to?

    Rest assured we haven’t been sat around counting money since the Kickstarter campaign ended (if only!) – there’s plenty of hard work to be done and we’re getting right on with it.

    Since the campaign closed a month ago, in addition to our name-changing shenanigans, we’ve been motoring away at developing our new product further. Most excitingly, we’ve taken delivery of a new set of prototypes for the Triggertrap Ada enclosures.

    Ooh, all shiny and new! Note especially the new battery door; the big boxy version from the previous prototype is gone, now it’s all sleek, smooth, recessed, and sexy. Yes, a sexy battery door. Really.

    As you’ll see from the photos, the sensors have received a design tickle – notably, the connector is now sturdier (and a little bit wider) than the previous version.

    We tweaked the design of the interconnects after our first 3 months of testing with the prototypes – the sockets are now far better supported than before.

    We also have a new draft PCB layout (pictured) and have been testing our previous prototypes to destruction in order to improve power consumption.

    Finally, we’ve also replaced the microcontroller contained in the Triggertrap Ada base block. We want one that has more memory so we can fit loads more cool stuff on it, and we want to make sure it can still be programmed using the Arduino IDE so we’re working on a new bootloader too. Phew!

    What’s next?

    There’s plenty more to do, of course. In the next month or so we need to finalise the new PCB layout and confirm our bill of materials, which will eventually be sent to our factory. When we have that we can get updated costs from our suppliers, which will be super important in making sure that all our backers get the best-quality kit that we can put together.

    Software-wise, we’re going to be finishing the bootloader for the new microprocessor and, more generally, working on making Triggertrap Ada’s user interface really, really great to use.

    We know you’ll want to keep up with all the details of how we’re spending your hard-earned cash, but don’t worry, we’ll pop back up with another update before too long! Until then, here’s wishing all our excellent Kickstarter backers a brilliant festive season and a tremendously fun New Year!

    Update #6

    Nov 16 2013

    You did it!


    You truly are the Finest of Ladies, the most handsome of Gentlemen, and some of the most amazing human beings to walk this planet. We can’t thank you enough for the immense level of support we’ve received. This is completely incredible.

    1,971 backers. £290,386 (approx $465k) backed. 580% funding. So many numbers to be proud of. But we couldn’t have done it without one particular number: You. Thank you, each and every one of you.

    This truly is a dream come true — and now we can continue on our path to create the best high-speed camera trigger the world has ever seen. You are among the very first who’ll get to play with them!

    This week, we picked up an award at Venturefest, for “Best Company”. This photo – featuring Matt, Haje, and Helena – seems to aptly illustrate how we feel right now. It was captured with the Triggertrap Screamgrab photo booth!

    What happens next?

    Over the next few days, Kickstarter will be collecting the backer pledges from you guys
    In a couple of weeks, we receive the money from Kickstarter
    A few weeks after that, we will send out a Backer Survey, where we’ll get all the information we need from you in order to ship out your Backer Rewards
    We’ll keep you posted on major milestones in the manufacturing process as we go along. Updates specifically about Redsnap will go in our Backer Updates (like this one). If you also want special offers, deals, and information about the other Triggertrap products, keep an eye on our Newsletter!
    We’ll send out a confirmation e-mail just before we ship your Redsnap to you, so you will have another chance to check your address and other information.
    In the Backer Survey, we’ll ask you for all the information we need from you, including your address, the type of camera you will be using Redsnap with, etc. If your address or camera changes between now and when we’re shipping, you’ll of course be able to make further changes – more info about that will be part of the survey.

    The other thing we received quite a few questions about, was whether people would be able to purchase additional items – camera connection cables, sensors, etc. The answer is yes, and this is all part of the Survey process. We haven’t set the Post-Kickstarter prices yet, but stay tuned, and we’ll let you know!

    But most importantly…

    Completing this Kickstarter campaign is an incredible milestone for Triggertrap as a company, for Redsnap as a product, and for all of us personally. Thank you for being part of it.

    Stay awesome,

    Team Triggertrap — Matt, Mat, Helena, Neil, Ross, Thomas, and Haje

    Update #5

    Nov 11 2013

    An apology, an explanation, and a new stretch goal!


    Over the week-end, we hit two incredible milestones in our Triggertrap Redsnap campaign: We reached 1,400 backers, and we smashed the £200,000 goal-line. Yes – that means we’re now 400% backed!

    We also received a large number of e-mails and comments here on Kickstarter about our £200,000 stretch goal…


    When we announced our £200,000 stretch goal, we made a silly mistake, which was to announce the goal without explaining exactly why we introduced an improved backer reward only for our Red backers. That was entirely my (Haje’s) fault – and my apologies for that!

    Allow me to explain.

    When we launched the campaign, we expected that most of our backers would be at the lower four kits (Timelapse / Lightning / High speed / Wildlife kit). It turned out we were rather wrong about that: Less than a fifth of our backers backed those kits.

    As you can see, an incredible 81% of our backers backed us at the top two levels; Platinum and Red. As far as we’re aware, that’s the first time that has ever happened on a Kickstarter campaign.

    As you can see from the backer levels, the Red kit includes 4 interconnect cables and 4 mini tripods. When we originally put together our Triggertrap Redsnap Red Kit, we had calculated for about 50 backers backing at this level, and so we had calculated for ordering 200 of each. That guesstimate was part of the calculation that meant we set the £190 price point for our Redsnap Red kits.

    When we looked at the numbers last week, we realised that our assumptions were way, way off: Instead of 200 mini tripods, the order number is ten times higher. This dramatically changes how we would obtain these tripods. Instead of going to a reseller, we’re able to go directly to the manufacturer, which hugely reduces the cost.

    Basically, when we re-calculated everything, we realised that the Red kit was no longer as good a deal as it should have been. Now, we could have taken the money we would have saved and invested it in a well-stocked beer fridge for the office, but that’s not how we roll. In effect, we were ‘over-charging’ our most loyalest, highest-level, hardest-core backers. To fix that, we crunched some more numbers, and discovered that the money we ‘save’ by ordering a much larger number of mini tripods was pretty much exactly the same as the cost of one additional sensor per Red kit. So, we added that as a stretch goal.

    Of course, in failing to explain all of the above, some of those of you who didn’t back at the Red level felt a bit cheated.

    In retrospect, we get that, and we’re very sorry – we should have been clearer, and we should have been better about explaining what was going on behind the scenes.


    We do have a small additional upgrade for everyone though…

    We are retrospectively adding something to the £200,000 stretch goal, which we’ve now reached, so it’s for everybody who has backed a Triggertrap Redsnap.

    We are now including 1x Interconnect Cable to every backer level. The interconnect enables you to use the Triggertrap Redsnap sensor away from the Redsnap base unit – super useful if you need extra flexibility in positioning your sensors!


    The other complaint we got when we announced the new backer level, was that a lot of our backers weren’t aware that they are able to increase their pledges to take advantage of the additional sensor stretch goal.

    If you want to upgrade your pledge to the Triggertrap Redsnap Red Kit, you can! Here’s how:

    1) Log in to Kickstarter
    2) Head to the Redsnap Kickstarter page
    3) Press ‘manage my pledge’

    Here, you can increase your pledge and choose the Triggertrap Redsnap Red kit as your backer reward.

    NEW STRETCH GOAL: £250,000

    This photo, “Water balloon against model’s head”, was taken by Thomas Zeising, using Triggertrap Mobile’s sound sensor.
    This photo, “Water balloon against model’s head”, was taken by Thomas Zeising, using Triggertrap Mobile’s sound sensor.
    On top of all of this, we’re adding a brand new stretch goal, set at the 500% mark – £250,000.

    Have you heard of Triggertrap Mobile? If you haven’t, you’re missing out, and we highly recommend you take a look at the video below, and at our product information page on the web site. Remember that if you’re a Redsnap backer, you’ll also get a 10% discount in the Triggertrap shop. Find out more in our very first backer-only update.

    As we mentioned on our main Triggertrap Redsnap Kickstarter page, Triggertrap Redsnap will be tightly integrated with our Triggertrap Mobile app. To use it with your Redsnap, you’ll need a mobile connection cable. If the Triggertrap Redsnap Kickstarter reaches £250,000, we will include a Triggertrap Mobile to Triggertrap Redsnap connection cable in the box with your Redsnap!

    Thank you everyone!

    ~ Haje and the rest of Team Triggertrap!

    Update #4

    Nov 9 2013

    Tell your friends – Oh, and we have a new stretch goal!


    They say time flies when you’re having fun, but this is getting a bit silly – could there really be only 7 days left for the Triggertrap Redsnap Kickstarter campaign? Well, yes, what with time’s relentless march forward and all – but what a three weeks it’s been! As you’ll have seen in our last update, we absolutely smashed 100%, 200% and 300% funding, bringing up our first stretch goal target in no time; and it’s all thanks to you!

    We know we’re apt to gush at you guys from time to time, but we really can’t stress enough how grateful we are to you wonderful backers for your kind words, support and for shouting to all your friends, family and co-workers about how exciting the Redsnap project is.

    We’re in email contact with lots of you every day and there’s been an amazing range of comments, advice, requests and exciting ideas since day one. We’re taking it all on board, and as such we’re super excited to be able to announce…


    You know what’s better than one ridiculously fast Laser trigger? Two ridiculously fast laser triggers. Oh yes.
    You know what’s better than one ridiculously fast Laser trigger? Two ridiculously fast laser triggers. Oh yes.
    Stretch goals are fun, aren’t they? Who doesn’t love the idea of getting more stuff for the same amount of money!? That’s, like, free stuff! And free stuff rocks!

    We like to think of our stretch goals as little bonuses on top of already great rewards, mainly as a thanks to our backers; but with every little bit more cash we raise we can do so many more exciting things, so it’s really worth all of us (that includes you, team – yes, we’re a team now) doing everything we can to push Redsnap’s funding as high as it will go.

    £200,000 STRETCH GOAL: So here’s the deal: if we manage to hit £200,000 (around $320,000) in the next week, we’re going to add one extra sensor to every Redsnap Red Kit. That’s right, folks, an extra sensor of your choice to add to the Triggertrap Redsnap base block, high-speed light sensor, PIR sensor, high-speed laser sensor, sound sensor, flash adapter, connection cable and mini tripod set you’re already getting as a backer at the Red level.

    Pretty sweet huh? Imagine the possibilities: grab an extra laser sensor and cross the beams to catch tiny insects in flight; or add a second PIR motion sensor to cover a camera trap with two possible entrances!

    Q: How many balloons met their demise in Redsnap testing? A: Many. Very many.
    Q: How many balloons met their demise in Redsnap testing? A: Many. Very many.
    The whole point of Triggertrap Redsnap is to be infinitely expandable, so your imagination really is the limit when it comes to mixing and matching multiple sensors. If you’re a Red level backer, we’ll ask you about which sensor you want in the Backer Questionnaire at the end of the Kickstarter campaign. (Also, as we’ve told some of you guys, we will offer additional camera connection cables for those of you who have more than one camera)

    If you’re already a Redsnap Red Kit backer, then you don’t have to do anything… But remember, if you’re not already backing us at the Redsnap Red Kit level, you can always amend your pledge up to the £190 needed to get this amazing collection of sensors. And with one week to go, we’re pretty sure we can hit this new stretch goal with ease – and your help!


    We were at Photo Plus Expo in New York a couple of weeks ago, and we spent a lot of time demoing what Triggertrap Redsnap can do… But not everybody had a chance to see it, so we decided to create a Virtual Demonstration (ooh, how high-tech is that?) for you guys.

    Ladies and gents; meet our tame photographer, Tom, who’s eager to show off some of the magical things our Redsnap prototype can do.


    There’s just one week to go, and we’ve already smashed all our expectations… But we want to go out with a bang. On that note, we need your help.

    Friends don’t let friends miss out on this fantastic Redsnap campaign. Go on, help us create some noise to hit our next stretch goal!
    Friends don’t let friends miss out on this fantastic Redsnap campaign. Go on, help us create some noise to hit our next stretch goal!
    And with one week to go, it just remains for us to ask one big, big favour of you – our loyal, trusted and downright handsome Kickstarter backers: please be noisy.

    If we’re going to hit our stretch goal, make Redsnap truly amazing and change the face of high-speed photography forever, we need all of you to share our Kickstarter page around like mad. Tell your friends, tell your enemies, tell your family, tell your co-workers and tell your pets.

    Please… Tweet about us, Facebook about us, Google+ us, Instagram us, Flickr us, Vine us, Tumblr us, Pinterest us, LinkedIn us, Snapchat rude pictures of us to strangers and add us to your active profiles on MySpace, Bebo, Friendster and all other social networks you’d need a time machine to visit. If you have a blog and you’d like to write about us that’d be great too – we’re happy to answer questions and help out as much as we can!

    Have we made our point yet? No? OK: Spread. The. Word. Go!

    Thank you!

    – Team Triggertrap

    Update #3

    Oct 31 2013

    300% funded – hitting our first stretch goal and showing off Redsnap in NYC!


    Well, it’s been quite a week-and-a-half since our last update! We now find ourselves at the halfway point of the Triggertrap Redsnap Kickstarter campaign and lo-and-behold, thanks to our amazing backers, we’ve hit some more HUGE landmarks. First we passed 1000 backers (a nice round number, that), and shortly afterwards we reached a staggering £150,000 (about $240,000) – marking 300% of our goal with 17 days left to run. Phew!

    Needless to say we’re pretty bowled over by the continuing success of the project and remain eternally thankful to everyone who has jumped on board so far. By definition we couldn’t be here without each and every one of you so please be assured that our thanks will echo throughout the universe for a thousand generations (and possibly more).


    In our last update we mentioned that our first stretch goal would be to add a snazzy Triggertrap Redsnap lanyard to every kit if we hit £150,000 – and look where we are! We’re as good as our word, and our production team are right this minute pulling the strings (or should that be lanyards) they need to make this happen. We think this’ll be a great addition to each Redsnap kit and really come in handy when you’re out and about.

    We’ve got our own ideas (of course – we’re very opinionated people), but we’re still looking for your ideas for stretch goals you’d like to see us add. There’s still time for us to hit some seriously amazing targets and we’d love to hear what you like us to add!


    If we seem tired and exhilarated right now it’s because we’re just back from a brilliant week in New York City, showing off our wares at the fabulous PhotoPlus Expo. It was little Redsnap’s first trip out into the world, and luckily we found many hundreds of people who were super-excited to meet it! As you’ll see from the videos below, the attendees (and if you were one of them, thanks for stopping by!) were super excited about the product and it was great getting to talk to them all and learn a bit about what photographers were planning to do with all that speed at their command! Check them out to see a bit more PREVIOUSLY UNSEEN Redsnap action:

    And from our good friends at FStoppers:

    We’ll be in touch again soon, but until then please keep sharing and shouting about our Kickstarter page with your friends – we know our backers are noisy (that’s how we keep getting more, y’see) and we love how much of a word-of-mouth success Redsnap has been so far. Until next time, you stay classy Kickstarters!


    Backers can still use the exclusive discount in our online shop to stock up on Triggertrap Mobile kits and accessories – you’ll find all the info you need in the backers-only update right here. They make great Christmas presents, people!

    Update #2

    Oct 19 2013

    200% funded – Stretch goals – We need your help!

    1 Comment

    We didn’t have any fireworks, so this photo (Taken by John C Holland using Triggertrap Mobile) will have to do!
    We didn’t have any fireworks, so this photo (Taken by John C Holland using Triggertrap Mobile) will have to do!
    Ladies and gentlemen…

    There are no words for how humbling this is.

    Back in 2011, when we did our first Kickstarter campaign, we were looking for $25k, we hit our goal after a week, and ended up with $77k after a month of incredible support. Unsurprisingly, our expectation was that this Kickstarter campaign would follow roughly the same pattern.

    With your help, we hit our £50,000 (approx $80k) goal under in twelve hours. Then it only took us a few days to hit 200%.

    We had every intention to do our first backer update when we hit our funding goal, but by the time we pulled ourselves together and started writing it, we were already half-way to 200% funding. Can we just stop for a second and say ‘Holy Woah!’? You guys are the best.

    May your children be superheroes, may your custards never curdle, and may your photographs always be in focus. Thank you. Thank you. Thank you.

    The upshot of this is that we only were a couple of days into the campaign, and we found ourselves trying to come up with a way to truly show how much we appreciate your help – and yes, that includes one of your frequent requests: Stretch goals!


    Let’s talk stretch goals. Yes, she’s stretching, and this is a very literal illustration photo. We’re odd like that.
    Let’s talk stretch goals. Yes, she’s stretching, and this is a very literal illustration photo. We’re odd like that.
    We weren’t originally going to do stretch goals, but then… We didn’t originally expect that we were going to hit our goal in twelve hours either, gave it some thought, and we’re steaming right on ahead with some stretch goals!

    For starters, we decided to set our first stretch goal at £100,000; After a rather good (and eminently sensible) suggestion by David Chuba in the backer comments, we’ve decided to make sure that all the Redsnap sensors are marked with huge, easy-to-spot markings, so it’s a breeze to grab the right sensor when you need it. The eagle-eyed among you will have seen that we’ve already passed £100,000, so this stretch goal is happening!

    We’ve also added a stretch goal at £150,000. The Triggertrap Redsnap already has a slit where you can attach a lanyard, but we so far, we hadn’t planned to include one in the parcel. Well, if we hit £150k, we’ll include a lanyard to make it easy to hang your Triggertrap Redsnap from your tripod (or, for that matter, anywhere else), for extra attaching flexibility.

    Blink and you might miss it, but yes, there’s a loop to attach a lanyard. And if we hit £150k, every Redsnap we ship will include a handy lanyard to help keep your Triggertrap Redsnap safe.
    Blink and you might miss it, but yes, there’s a loop to attach a lanyard. And if we hit £150k, every Redsnap we ship will include a handy lanyard to help keep your Triggertrap Redsnap safe.
    More stretch goals – As mentioned, we have quite a few other stretch goals in the pipeline, so keep an eye out on these backer updates!

    Do you have a great idea for what would make a good stretch goal? You’re in luck…


    As we mentioned on our Kickstarter page, we have created a forum on our site especially for Triggertrap Redsnap. We’ve had a few brilliant suggestions, questions, and discussions motoring along already, and we’d love some more.

    Pop along and share your wisdom; we’re still in the development phase of the Redsnap, so there’s still time to implement some of your best ideas. Who knows, maybe your brilliant stroke of genius will be our next stretch goal!


    We realise our Kickstarter page is pretty long, and we had some feedback that not everybody caught that we’ve created a special 10% discount for Kickstarter backers.

    If you can’t wait to get your hands on some Triggertrap kit (or perhaps you have a friend or family member with a birthday coming up?), head over to the shop to pick what you want, and check out the backer-only update to get your discount code.


    Allow us to skip back to the original point of this backer update: Thank you so much for believing in what we’re doing, and for being as excited as we are about Triggertrap Redsnap.

    We’re crazy excited about bringing you along on this adventure, and we’re even more excited to see the amazing photography you’re all going to achieve using Redsnap.

    Thank you again, and stay tuned for the next update!

    Much love,

    Team Triggertrap

    PS: Want to see the Triggertrap Redsnap in action? Come visit us at Photo Plus in New York!

    Update #1 For backers only.

    Oct 15 2013

    Backers-only 10% discount in the Triggertrap Shop


    Hi there!

    Thank you for backing the Triggertrap Redsnap Kickstarter project. This makes you one of the most awesome human beings alive today.

    As promised, we have a discount especially for you guys, just in case you decide you want to get started playing with Triggertrap Mobile whilst you’re waiting for us to finish tooling up the Redsnap production line.

    To claim your discount, simply head over to the Triggertrap Shop, and enter ‘DROPKICK’ as the discount code for a 10% discount off your order.

    Thank you so much for your support. You rule.

    Much love,

    Team Triggertrap

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