I know. Your mother or father told you to say “i’m sorry” when you spilled a glas of water at your friend’s home. They probably did not expect you to clean it up and probably did it for you. Well, now that you’ve grown up you probably have learned that life is not that easy. If you’re sorry, you’re not only to expected to tell people how you feel, but also show some commitment.
We have heard a lot of sorries from Triggertrap about their astonishing misconduct in the Ada process. They said themselves, that they lacked the experience, the expertise and the professionalism to perform the task (although they promised all those in the Kickstarter description). There are dozens of posts where Triggertrap tells us how sorry they are. And don’t get me wrong – I greatly appreciate this. It’s the right way to do. But it’s not the only thing to expect from a honest company.
Until now – and it’s about a month since they announced their failure – Triggertrap offered two things to the backers: The refund of the money they did not use (20% – or even less because they let you pay e.g. paypal fees for the refund) or a 50% in store credit (which they say is about equal with the 20% for them), where backers can buy things most of them already have paid for (like cables or Triggertrap mobile).
That looks like a nice gesture, but it isn’t. It’s the absolute minimum to refund the money they did not wasted until now. Even with their interpretation of the ToS, it’s the absolute minimum of what they’re legally liable to do. And this obviously excludes the fact that Kickstarter’s ToS and their blogposts clearly states that they have to refund all the money (not the remaining – this is a fabrication of Triggertrap).
If you’re a grown up or a company that wants to be taken serious, don’t hide behind big words. Don’t just tell your backers – people that trusted you – how sorry you are. Show us that you’re sorry! Do at least one thing, that you’re not legally bound to do. It could be as little as sending all your backers a post card, giving them a 20$ gift card for your shop ontop of the refund – whatever! Draw a nice painting we can stick on our fridge…
Triggertrap’s backers were disappointed twice: They all loved the idea of Ada – they wanted to get this product to the market and help you to create the great product Triggertrap promised. They won’t. As it seems, there is not even a production ready prototype by now, so a DIY kit seems unpromising. On the other hand, they were disappointed by Triggertrap. How they belittled their backers and honestly – just ripped them off. Triggertrap paid all expenses for the development with Kickstarter money (and still refuse to give a detailed report what they did with the money) – so after a year and a big failure, they did not pay a single cent. They even personally profited, as they paid themselves wages from the Kickstarter money.